Wednesday, January 11, 2012

The LipDub Taxonomy Countdown - Type #3: The "College Recruitment/Charity" LipDub

Type #3: The "College Recruitment/Charity" LipDub

This is really an evolution of Type #5 (The "College Music Video" LipDub), so merits its own entry.  Many of the elements are the same, but it often prefaced by an introduction to the school of some sort, and makes a much greater to be massive/all-inclusive of as many student organizations as possible in the creation of the LipDub.  Sometimes linked to this is some sort of charitable tie-in, for number of views, likes, shares, etc.

Below is a great example of this type of LipDub, as well as being one of my favorites, across the board.  Here, the students from the University of British Columbia do a mash-up of Pink's "Raise Your Glass" and Marianas Trench's "Celebrity Status" (Note: The actual LipDub doesn't start until about a minute into the video, with the upfront being a take-off on the Old Spice commercials).

The video not only serves as a marketing piece, in essence, to build interest in the school for prospects, but UBC also partnered with the Make-a-Wish Foundation to donate money to the charity for every sponsored hit that the video received on YouTube.  Overall, this video is high energy, everyone is having a blast, and if any video makes you want to rush out make your own LipDub, this might be the one:

On a related note, I hadn't heard of Marianas Trench before, but instantly fell in love with the song used in this LipDub.  In fact, the band makes a cameo in the video, with the band pretty much introducing/setting up the song.

No comments:

Post a Comment